Acceptable Use Policy

Effective Date: April 24, 2026 · Last Updated: April 24, 2026

This Acceptable Use Policy ("AUP") governs what you may and may not do with Auric (the "Service"), operated by Alive Labs. It supplements the Auric Terms of Service, the Auric SMS Terms, and the Auric Privacy Policy.

Violation of this AUP is a material breach of the Terms of Service and may result in throttling, suspension, termination, pass-through of carrier fines, and indemnification of Alive Labs for resulting claims. Where urgent harm is threatened, Alive Labs may suspend or remove content without prior notice.

This AUP applies to all use of the Service: wallet passes, SMS and MMS campaigns, push notifications, loyalty program mechanics, AI-assisted content generation, and any other Service feature.

1. Basic Rules

You will not use the Service to:

Break the law.
Infringe intellectual property or privacy rights.
Deceive, defraud, or harm Consumers, other businesses, or the public.
Harass, threaten, or abuse anyone.
Bypass, disable, or interfere with Service security, access controls, or rate limits.
Reverse engineer the Service or build a competing product.
Train, fine-tune, evaluate, or benchmark a machine-learning or AI model on Service outputs, Consumer data, or platform behavior.

2. Prohibited Content and Categories

You may not send, create, promote, or facilitate any of the following through the Service.

2.1 Carrier- and Platform-Prohibited Categories

These categories are generally prohibited by US wireless carriers and by Apple and Google Wallet. Even if a category is legal in your jurisdiction, carriers and platforms prohibit it on their networks.

Sexual, adult, or pornographic content of any kind.
Hate speech, content that incites violence, or content targeting protected classes.
Cannabis, CBD, hemp-derived products, and related paraphernalia, even where legal under state law, unless we have confirmed in writing that a specific compliant path is available.
Tobacco, vaping, and e-cigarette products.
Firearms, ammunition, explosives, and weapons marketed to consumers without age-gating and required compliance; fully automatic weapons, suppressors, and prohibited accessories are banned outright.
Illegal drugs, drug paraphernalia, illegal substances.
Unregulated gambling, sports betting, and sweepstakes without required approvals and age-gating.
Payday loans, short-term high-interest lending, no-credit-check financial products, debt collection and consolidation scams.
"Get rich quick" content, MLM/pyramid schemes, cryptocurrency pump-and-dump, binary-options promotions.
Phishing, credential harvesting, fraud, and impersonation.
Prescription drugs without appropriate licensing, and any pharmaceutical marketing that violates FDA rules or state pharmacy boards.
Work-from-home schemes, "secret" investment opportunities, and similar consumer-protection red flags.

2.2 Content That Violates Law

Content that violates consumer-protection laws, including false or misleading advertising.
Content that violates advertising rules for regulated industries (healthcare, financial services, insurance, alcohol, firearms, etc.).
Content that violates intellectual property rights, including unauthorized use of trademarks, logos, celebrity likenesses, or copyrighted material.
Content that violates privacy laws, including unconsented disclosure of personal information, publication of private facts, or harassment.
Content that violates anti-discrimination laws (for example, housing or employment advertising that excludes protected classes).
Content targeting minors in a way that violates COPPA, CIPA, or other child-protection laws.

2.3 Deceptive Sender Identification

You may not use deceptive sender names, misleading "from" identifiers, or short codes/numbers designed to impersonate another business or government.
You may not claim affiliation with brands, platforms, or authorities you are not affiliated with.

3. Prohibited Conduct

3.1 Spam, Abuse, and Unsolicited Contact

You will not send marketing SMS or email to anyone who has not given the consent required by the TCPA, CAN-SPAM, CASL, GDPR/PECR, or other applicable law.
You will not use purchased lists or scraped numbers for SMS.
You will not message the same Consumer at an unreasonable frequency.
You will not send messages that continue after a Consumer has opted out.

3.2 Platform and Carrier Evasion

You will not split a prohibited program across multiple sender numbers, short codes, or brands to evade carrier rules.
You will not rotate numbers ("snowshoe sending") to avoid filtering.
You will not use the Service to test or probe carrier filtering thresholds.
You will not forge opt-in records.

3.3 Security Abuse

You will not attempt unauthorized access to accounts, data, or infrastructure.
You will not probe, scan, or test vulnerabilities except through a program we have authorized in writing.
You will not upload malware, introduce malicious code, or use the Service to distribute such content.
You will not use the Service to facilitate credential-stuffing, scraping, or other abusive automated activity elsewhere.

3.4 Account and Identity Abuse

You will not create accounts using false identity.
You will not misuse free trials (creating multiple accounts to extend trials).
You will not share credentials with unauthorized individuals.
You will not resell or sublicense the Service.

4. AI Features — Specific Rules

When you use the AI Pass Builder, AI Campaign Builder, or AI Marketing Advisor:

Review before sending. AI outputs may be inaccurate, non-compliant, or inappropriate for your audience. You are solely responsible for reviewing AI-generated output before it reaches Consumers.
No prohibited content. You may not use AI Features to generate prohibited content, including anything in Section 2 of this AUP.
No deceptive generation. You may not use AI Features to generate content designed to deceive Consumers about the identity of the sender, the nature of the offer, or the existence of a commercial relationship.
No evaluation exploitation. You may not use AI Features to systematically probe model behavior, extract training data, or identify failure modes for external use.
No cross-training. You may not use AI Features' output to train or fine-tune another AI model.

5. Location and Cross-Border Rules

Auric is operated from the United States; you are responsible for compliance with the laws of any jurisdiction where your Consumers live.
You will not send messages to Consumers in sanctioned countries (as defined by OFAC) or to individuals on the SDN list or equivalent denied-parties lists.
You will apply GDPR/UK-PECR/CASL/Australian Spam Act rules when sending to Consumers in those jurisdictions, including stricter consent requirements.

6. Loyalty, Referral, and Sweepstakes Programs

If you operate a loyalty, referral, rewards, or sweepstakes program through Auric, you are responsible for:

Publishing accurate program terms (how points/punches are earned, redeemed, and expire).
Complying with gift card and stored-value laws where your program has redeemable value.
Complying with sweepstakes and contest laws in every state where you promote (including registration, bonding, and disclosure where required).
Honoring rewards and redemptions in good faith.

7. Reporting Abuse

If you believe another Merchant is violating this AUP, or if you receive messages that appear to violate this AUP, report it to abuse@auricmobile.app with:

The sender number or short code.
A screenshot or forwarded copy of the message.
The date, time, and time zone.
Your contact information (so we can follow up, if you wish).

We will investigate reports in good faith. We do not guarantee action on every report, and we may share report contents with carriers, aggregators, and authorities as required.

8. Enforcement

Alive Labs may, in our discretion, take one or more of the following actions when we determine that this AUP has been or is likely to be violated:

Warn the Merchant and request remediation.
Pause specific campaigns pending investigation.
Throttle sending capacity.
Suspend the account.
Terminate the account under the Terms of Service.
Pass through carrier fines imposed on us for the Merchant's violations.
Pursue indemnification under the Terms of Service.
Cooperate with regulators and law enforcement as required.
Retain opt-in records and suppression lists to comply with legal obligations following termination.

We may act with or without prior notice where urgent action is needed to protect Consumers, other Merchants, carrier relationships, or the Service.

9. Changes

We may update this AUP. Material changes will be communicated before they take effect, except changes required by law, carriers, or our aggregator, which may take effect immediately. Continued use of the Service after changes take effect means you accept the updated AUP.

10. Contact

Auric (a product of Alive Labs)
Dallas–Fort Worth, Texas, United States

This Acceptable Use Policy is provided for informational purposes and does not constitute legal advice.